Marketing is not simply selling goods or services. So many aspiring business people naively assume that if they have a few customers for their products, and obtain orders, a transaction constitutes the marketing function. Orders think that promotion with selling is the total scope of the marketing activity –not so. While many definitions have been presented for Marketing, here’s an easy one:
Marketing is a process by which people and groups fulfill their needs and wants through creating and exchanging products. Read the rest of this entry »
December 27th, 2009 in
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There are problems in using a questionnaire such as that above for the result may not represent honest answer. People often recognize common terms such as cash flow and guarantees and believe that they understand them as well as their ramifications. Similarly questions can be answered in a manner that is inclined to please the questioner, not fully expressing actual knowledge or understanding. This Favored Response Effect is a well known obstacle for market researchers who must structure their studies to avoid misleading data with your own answer its obviously essential to be honest for it may be your future that you are risking. Read the rest of this entry »
December 11th, 2009 in
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Let’s be honest about the matter –Do you know how to run a business? If you have worked closely with the owner or operator of a small enterprise for sometime you probably have a better grasp of how to run a business than many of the highly respected managers of corporate departments. This is due to their frequently having become specialist in their own divisions and seldom having direct involvement with the many other functions of the company. Of course, the corporations often provide training programs and strive to acquaint managers with the nature and responsibilities of other Read the rest of this entry »
November 24th, 2009 in
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Market research can be a specialized fields involving trained experts, computer reporting and result interpretation. When governments send out questionnaires on subjects such as health, youth or social benefits, the information from thousand of responses is compiled to design action decision. Corporations do much the same with their product program preparations, often contracting professional research firms to obtain the answer and report on the results. It can be an expensive exercise but for major investment considerations, significant studies are justified. Read the rest of this entry »
November 12th, 2009 in
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