Let’s be honest about the matter –Do you know how to run a business? If you have worked closely with the owner or operator of a small enterprise for sometime you probably have a better grasp of how to run a business than many of the highly respected managers of corporate departments. This is due to their frequently having become specialist in their own divisions and seldom having direct involvement with the many other functions of the company. Of course, the corporations often provide training programs and strive to acquaint managers with the nature and responsibilities of other Read the rest of this entry »
November 24th, 2009 in
Business |
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Market research can be a specialized fields involving trained experts, computer reporting and result interpretation. When governments send out questionnaires on subjects such as health, youth or social benefits, the information from thousand of responses is compiled to design action decision. Corporations do much the same with their product program preparations, often contracting professional research firms to obtain the answer and report on the results. It can be an expensive exercise but for major investment considerations, significant studies are justified. Read the rest of this entry »
November 12th, 2009 in
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This is the fastest growing segment of the marketing mix for businesses are learning that they can often communicate directly with the customer given proper strategy and suitable products. Obviously, sophisticated distribution channels exist for many products because it is economic and practical to reach the customer at his location. It would be unreasonable to expect the Ford motor Company to market their volume production on an individual buyer basis or Levi’s to be obtained directly from the licensed factory. However both companies started their empires by marketing directly to their customers. Read the rest of this entry »
November 2nd, 2009 in
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Free ink is an expression used in the public relations field and the PR expert is good at obtaining it. It means of course the newspaper, magazine, or other media coverage of you and your product without direct cost. New ideas business start up, success stories innovations are news. They are ideal subject for free ink and they assist customer acquaintance with a product. In some case the PR or more correctly termed “Communications Consultant” can be an extremely valuable marketing tool for a business. Read the rest of this entry »
October 21st, 2009 in
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