Promotion

The challenged with advertising is overcoming the amount of it that exist in order to have your business message get through the noise or clutter that abounds. When you realize that the average person may be exposed to over 2000 advertisements per day –that a lot of noise. Of course, a great deal of the advertising may be mentally blocked out thereby becoming cost ineffective to the supplier. Creating good advertising is a professional art; selecting the target market is equally important to channel efficiently, not wastefully. It might be gratifying to observe that your business has a TV commercial but can you afford more than a 15 second spot at 3 a.m.? Is your customer there? Read the rest of this entry »

October 9th, 2009 in Business | No Comments

Marketing

Wanting something may be associated with needs particularly if the marketing concept has been applied. The customer may have a need for something to eat, marketing can influence what he may want to eat. If the marketing activity was perfect selling wouldn’t be necessary as the customer could fulfill a need by wanting what had been marketed to him. For example: the traveler feeling the need for lunch can be influenced by the advertising of a hamburgers and ultimately want one with a soft drink for his meal. With proper marketing needs are fulfilled and wants satisfied. Read the rest of this entry »

October 2nd, 2009 in Business | 2 Comments
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